Joe Nogood owns a small but thriving gift store. He is middle-aged and he dabbles in the stock market and has survived some major crashes in his time. He is an expert on gifts, having learned the skills over the years. There is only one word to describe him, ordinary.
Joe has been studying the internet for months, surveying the battlefield, as he calls it. One day, he declared to Stan, his longtime buddy. "The dotcom bubble has bottomed out, I see that we are at the beginning of a new uptrend. Let s build an online store".
Setting up a website is like setting up a business in a foreign land. Joe had to learn the foreign language (HTML, XML, PHP, Perl, CGI, Java, CSS, RSS).
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